In order to build a successful business from ground-up, it requires a strong foundation and a solid brand identity. At Yurz, our passion is discovering ideas that will inspire you to make your business successful in every way possible. Branding consists of much more than just a logo or graphic element; it is a reflection of your business. That is why our creators use a wide variety of tools and methods to understand your objectives and preferences in order to bring your brand to life.
Why Is Branding Important?
A brand isn’t just a small logo on the side of your business card, but it represents the overall perception of your company’s customer service, advertising, reputation and work quality. Our team of branding expertsprovide identities and branding services for both new companies and for those who wish to rebrand with a new twist. There are several ways a strong brand can impact your business.
1. Branding Boosts Recognition
One of the many major parts of your brand is a logo. See how we instantly recognize the golden arches for McDonalds or even the simple, yet strong eagle logo for USPS? This specific piece of graphic will be on every piece of correspondence and advertising, thus making it the “face” of their company. A logo design made by our creative design team will always be simple enough to remember, yet powerful enough to give a great impression of your business.
2. Branding Inspires
Many of your employees need more than just work – they need something to work towards. When your employees understand your goal and reason for being, they are going to feel that pride and confidence, giving them a boost to work for the same goals.
3. Branding Attracts Customers
Branding allows your company to get referrals. Can you imagine trying to describe a new pair of shoes if you couldn’t remember the brand or the company name? The goal of having a brand is to make a solid and memorable impression for your consumers.
4. Branding Builds Value
A strong brand can guarantee future business and a high volume of customers. Whether a company is just starting out or in process of expansion, branding is going to play a big role in the process. The stronger a company’s dedication to build its brand value, the higher the financial return from its efforts.
5. Branding Creates Clarity
It is quite easy for you and your employees to wander around from idea to idea with nothing to really guide you. A clear and solid brand strategy helps you and your team stay focused on your company and vision as a whole. Your brand can help you stay focused, saving you time and money in the long run.