Your company logo is the first thing a potential customer will notice about your business. It portrays your identity and uniqueness as a business, therefore, it should be carefully designed to match your preferences and branding. At YURZ, we want your business logo to be beyond perfect. The logo you choose will represent your company on your website, storefront, business cards, apparel, billboards, social media, and much more. Professional graphic designers can effectively customize your business logo that will not only make you proud, but will show the distinctiveness of what your business has to offer.
Logo Design Services
Our team of professional logo designers have the knowledge and expertise to create a logo that will meet your highest standards. YURZ is committed to producing a business logo that represents the center of your brand and identity. With our expert logo design services, we are dedicated and passionate about every logo we create. Our graphic designers always acknowledge what kind of emotional attachments are portrayed through the use of images, lines, shapes, typography, and color. A perfectly designed logo that is custom created for your company can attract new business, while a poorly-designed logo becomes a missed opportunity.
How To Create A Successful Logo
If done correctly, your logo should represent your brand and identity while demonstrating the benefits of your product or service. Through the proper use of color and graphics, your logo should reflect the overall picture of what your business is all about. In order to create a successful logo for your business, there are several factors that most popular logos have in common such as:
- It is all about simplicity. For instance, the original apple logo from 1976 was rainbow-colored, while the current logo is a simple grayscale. The new logo makes it easy to look at, which consumers greatly appreciate. The easier it is to process a logo, the more likely it is to be remembered.
- Keep in mind that a logo design should fit your company’s overall message because your logo will communicate to consumers about your brand. If you are starting up a new company, think about your company’s key characteristics and how you wish to portray them through your logo.
- Memorability is important for your logo. Your logo should help customers remember that you exist and also remind them of what your company stands for. An easy-to-remember logo is the key quality that makes your business more memorable, giving you potential and repeated customers.
Types Of Logo Design
At Yurz, we separate logos into four categories:
- Watermarks – These are a freestanding word or a multi-letter abbreviation to create a logo such as eBay, CNN, Google, Sake Fifth Avenue, and Kleenex.
- Pictorial – Logos that are illustrated symbols, making it easily recognizable. Examples of pictorial logos include Starbucks, Twitter, Apple, Chanel, Playboy, and Android.
- Letterform – Logos that are made of a single letter like Honda, Beats Headphones, Uber, and McDonald’s.
- Abstract – Logos that do not represent anything other than recognizable pieces of abstract art such as Nike, Sprint, Logitech, and Target.
Make your company logo stand out while communicating its brand and identity. Achieving a memorable logo design is what our logo design services takes pride in producing.