At this point, almost everyone with a pair of eyes knows what a meme is. A good meme consists of a great picture, a funny or smart relatable caption, and has the potential of becoming viral. Now that memes are wildly popular and extremely easy to make (memecrunch, imgur, quickmeme, etc.), different businesses are using them to promote their … Continue reading Memes: The New Marketing Tool
BlackBerry: Advertising the wrong phone. Before iPhones ruled as the preferred smartphone, BlackBerry phones were all the rage. But in 2015, in an attempt to show off the sleek, new BlackBerry design, they ended up making iPhones look great. BlackBerry failed to realize that Twitter recognizes what phone you take your pictures on—and revealed that their … Continue reading These Businesses’ Social Media Blunders Will Leave You Cringing
While Instagram was created initially as a fun way to document your life through photographs, it has turned into an invaluable marketing tool for businesses to enforce their brand and garner brand ambassadors. Below are six businesses with interesting Instagram accounts that perfectly demonstrate the art of marketing a brand. OREO Oreo’s Instagram has 1.6 million followers, … Continue reading What Can You Learn from These Awesome Instagram Accounts?
No matter how popular a brand may be, it can still take a major decline depending on what the trends of the hour are and other environmental factors. While some brands become nothing but a distant memory, others come back to life and prove they’re stronger than ever. Different brands have used digital media to their advantage … Continue reading DO YOU REMEMBER THESE EPIC BRAND COMEBACKS ON DIGITAL MEDIA?
Blogs first made an appearance in the digital space as “weblogs” in the mid ‘90’s, and were seen as an online diary more or less. Since then, blogs have not only become wildly popular for the unique content it can contain (think Huffington Post and Buzzfeed); but they’ve also become a huge marketing tool for … Continue reading Reasons Why Your Business Needs a Blog
Social Media Manager With 75% of adults on social media these days, it’s hard to remember a time when checking your Facebook notifications wasn’t a part of your daily morning routine. Now, there are quite a few people making a living off of managing social media accounts for public figures, businesses, organizations and more. Social … Continue reading 5 Great Digital Marketing Jobs That Didn’t Even Exist 10-15 Years Ago
Just because your company has a presence on social media, doesn’t mean it’s working to your advantage. Social media should be helping your business, not hindering it! Beware of these common mistakes businesses make when using social media. You have social media accounts, but aren’t very social. Your social media accounts should always aim at … Continue reading Is Your Business Making These Detrimental Mistakes on Social Media?
Everybody and their mom is on Facebook. In 2016, Facebook reported having 1.65 billion monthly active users. This means that a lot of eyes grace the pages of Facebook everyday, giving your business an incredible platform in which to advertise. More than ever, companies big and small are choosing to have a Facebook Business Page, … Continue reading 5 Big Reasons Your Business Needs a Facebook
There are many reasons why certain brands are so successful. A good brand isn’t just a product–it’s a culture. When a company gets their branding just right, it can leave a significant footprint in history, and in human culture. A good brand should always speak seamlessly to their intended audience, be visually cohesive on all mediums, and … Continue reading What Makes These Brands So Successful?
Historically, politicians running for office have used different advertising tactics to spread their message. While the current presidential race features traditional forms of advertising, they are also relying heavily on digital marketing. Whether it’s through informative websites, call-to-action banner ads, or popular social media; this year’s presidential candidates are definitely doing the digital dance. According … Continue reading 2016 Presidential Election: Go Digital, Or Go Home!
There are thousands of businesses that market themselves on social media. Anything from well known brands, to small businesses, and even famous personalities consider social media to be a huge part of their marketing campaign. Thanks to social media’s popularity, many apps have been popping up to businesses market themselves more easily. Below are five (although there … Continue reading If You Market Your Business On Social Media, You’ll Love These Helpful Apps
When a business is building their brand, starting from the inside-out is crucial to their success. In order for a brand to resonate among its consumers, the people working behind it should not only be a cohesive team; but they should also be true ambassadors for the brand at hand. Below are some of the most … Continue reading There’s No “I” In “Team” — or in “Brand Ambassadors”!
You Won’t Believe These 10 Digital Marketing Fun Facts The average person spends more time online than they do on T.V. or any other media combined (read more). Social ad spending has doubled in the past two years (read more). 30% of mobile shoppers don’t follow through with their transaction if the … Continue reading You Won’t Believe These 10 Digital Marketing Fun Facts
Twitter demonstrates the true purpose of digital media: to stay effortlessly connected to the world. Twitter has an estimated 332 million active users, and sees about 500 million tweets a day. Since Twitter’s humble beginnings just over a decade ago, it has changed today’s world in a plethora of ways. So sit back, relax; and … Continue reading The Many Ways Twitter Epically Changed the Digital Marketing Game Forever
It seems like every day, digital ad agencies are setting the bar higher and higher for themselves. It’s hard not to be amazed and inspired by some of the ad campaigns we’ve been seeing lately. Below, are just five of MANY creative digital marketing campaigns of today. Nivea Nivea Men, the male grooming line, has … Continue reading Dare to Be Inspired by Some Truly Innovative Digital Marketing
People all over the world use the internet in their daily life. The world’s greatest search engines make it possible for people of all walks of life to waste their time watching ridiculously adorable dog videos. #10 Google.com.in In simplest terms, this is India’s Google. In India, this is their most used search engine. … Continue reading Can You Guess the Ten Most Used Websites in the World?
Small businesses are always looking for the best ways to stay afloat in a sea of big companies and their giant advertising campaigns. But all hope is not lost! When small businesses understand the intricate ways they can benefit from digital marketing, their road to success will broaden significantly. One of the most important things any … Continue reading Ways Small Businesses Should Be Utilizing Digital Marketing
Whether it’s on a website, a print ad, or social media; businesses use graphic design to enforce their brand. But does a poor graphic design actually hurt your business? And conversely, does innovative graphic design really help business? A bad graphic designer can cost the company its customers, vendors, and even employees. What’s My Name Again? … Continue reading Why Your Business Should Invest in a Good Graphic Designer
There’s nothing like passing the time by doing some harmless Facebook surfing. While Facebook can serve as a brilliant marketing tool for one’s brand, or just a great way to keep in touch with people you don’t get to see that often; it can also be used as an effective way to deeply annoy your friends. … Continue reading The Five People You Really Wish You Didn’t Follow On Facebook
While it’s unpleasant to think about, sometimes you may not always be everyone’s cup of tea. No matter how popular some businesses are, there are always some people that aren’t satisfied. But dry your tears; it doesn’t mean you’ve failed! There are a few ways to do some damage control and actually make good out … Continue reading When Negative Online Reviews Attack
These days, it seems like everyone and their mother is on social media- but is that really the case? Do men use social media just as much as women do? And how do the two genders use the mediums differently? Studies over the years have actually found some differences in the use of social media … Continue reading Social Media: Men VS. Women
There’s nothing worse than logging onto Facebook only to find ten status updates explaining how your favorite character from Breaking Bad died; when you’re just one episode away from finding that out for yourself. Thanks to social media, the way we watch T.V. has significantly changed- some would argue for the worse. Due to the … Continue reading Spoiler Alert: Digital Media is Changing How We Watch T.V.
Love her or hate her, no one can deny the power that Kim Kardashian and her family hold over pop culture. While it’s easy to argue the social media loving, Reality T.V. Queen, Kim Kardashian is simply famous for being famous; there’s a little more to it than that. Yes, Kim is known as a … Continue reading And the Master of Marketing is… Kim Kardashian?
Imagine you’re sitting at lunch, chatting with an old friend- but every time you finish a statement, they look up from their phone and mutter, “I’m sorry, what?”. Or picture waiting in line at the grocery store forever because the lady in front of you won’t get off her phone to talk with the cashier. … Continue reading Is Social Media Helping or Hindering Us?
With the month of May just around the corner, many come to find their mailboxes are more full than usual: wedding season is upon us! Nowadays, wedding season translates to picturesque outdoor gatherings, romantic flower arrangements, and TONS of new Facebook posts about that special day. While this digital age we live in brings great … Continue reading Digital Media Turns Wedding Planning into a Whole New Monster
When people think of brands, they think of established companies like Target, Nike, and Whole Foods. But it’s not just big companies that worry about branding; all businesses should be mindful of their brand. A business’s brand should be consistent, and send a certain message to customers; which ultimately boosts business. Believe it or not, … Continue reading 5 Productive Ways to Establish Your Brand Online
Music festivals have been going on long before social media took control over the world. But today, the the two truly go hand in hand. As Coachella 2016 fast approaches, social media outlets like Facebook, Twitter, Instagram and Periscope are gearing up for the insanely popular event. If Coachella proves anything (aside from the fact … Continue reading Coachella Proves Social Media to be the Most Powerful Advertising Tool
Last week saw a major shift in the new media landscape, as Twitter switched all of its users to a so-called “algorithmic feed.” That means users will be more likely to see tweets that match their own preferences, rather than just the most recent ones. At the same time, Instagram was reported to be … Continue reading What Does Twitter’s Algorithmic Feed Mean for Social Marketing?
The data overflowed at South by Southwest Interactive during the last week, and we picked seven great stats that are worth knowing about: 1. Snapchat doesn’t even need an actual presence to dominate The ephemeral app didn’t throw a South by Southwest Interactive party, hire a popular band or even give away cool gadgets—it didn’t … Continue reading 7 Intriguing Digital Marketing Stats From the Past Week
A girl from high school inquired about my recent success. “Daniel, I just read your article on Business Insider! I also see that you’re writing for Entrepreneur and SUCCESS Magazine. I can’t believe you’re writing for all these big publications. I remember when you had to go to summer school when you failed our 10th … Continue reading 7 Steps to Build a Multi-Million Dollar Empire
The world can be a stressful place. We’re all trying to have it all and do it all — usually at the same time. And this endless pursuit of work-life-family-health-finance-love-spiritual enlightenment-Netflix balance can feel extremely hard to manage. Clearly, there’s a lot on our collective minds, and it’s stressing us out. This magical button delivers … Continue reading The World is Stressful. Check Out These 25 Items for De-stressing!
St. Patrick’s Day is Jameson’s Super Bowl, and this year the whiskey-maker is serving up its ads on Snapchat. The Pernod Ricard-owned brand is the first alcohol company to buy a national Snapchat geofilter that’s age-gated so it’s only served to people over 21. The campaign is a follow-up to Jameson’s 3-D Instagram and Facebook … Continue reading Jameson Is Running Snapchat Geofilters Nationally, Making It the First Alcohol Brand to Do So
Like Twitter, Instagram is moving to reorder the feed of updates its users see from one based on chronology to one based on relevance. The “new experience” will be rolled out over the coming months, according to yesterday’s blog post on Instagram. The move isn’t surprising, as Facebook — which owns Instagram — has already … Continue reading Instagram To Order Feeds by Relevance Rather than Chronology
The digital marketing world is ever fluid, always dynamic and never dull, especially to the ever growing need to grow that CMO constantly faces. This is in part due to the emergence of new trends that are fundamentally changing the way marketers and brands reach out to potential customers. This changing landscape is essentially urging … Continue reading Why Digital Marketing Trends May Require You To Hire A Digital Marketing Agency
Get out your green! It’s St. Patrick’s Day. USA TODAY Network explains the origins of some of the Irish holiday’s traditions. 1. Who was St. Patrick? St. Patrick — brace yourself — was not actually Irish. Patrick was a nobleman born in about 400 A.D. in Britain and kidnapped by Irish pirates at the age of 16, said Philip Freeman, … Continue reading 7 St. Patrick’s Day Traditions Explained
Are you looking for the best mortgage brokers online? Internet-based mortgage companies are currently promoting mortgages that provide assistance to prospective homebuyers. Instead of working with a local bank or broker, Yurz provides tips to help you find the best online mortgages. There are thousands of online options from local banks to credit unions. … Continue reading How to find the best Online Mortgage Lenders by Yurz
“When I was 15 or 16, your whole life revolved around saving up money to drive a car,” says David Plouffe, the chief advisor for and a board member at Uber. “Your entire social life revolved around the car. That is changing.” Indeed: Ridesourcing technology companies such as Uber and Lyft are trying to build … Continue reading Uber and Lyft Will Collaborate With Public Transportation So You Don’t Have to Own a Car
It’s pretty accurate to say yoga has taken the country by storm. And the popularity of the practice is visible in lots of ways: in the sheer number of yoga studios in the U.S., in the amount of yoga gear that’s for sale at all kinds of retailers and even in the excited conversations about yoga and … Continue reading How Yoga Is Spreading In The U.S.
Pinterest now boasts more than 70 million users and ranks fourth among social networks in traffic. With stats like that, it’s safe to say Pinterest is here to stay. Even so, I find would-be users have many questions about how to start a Pinterest account for their brand: “Should I create my own pin or … Continue reading 10 Pinterest Pointers for Your Brand
Grace Bay in Turks and Caicos is the world’s new No. 1 beach, according to TripAdvisor’s Travelers’ Choice awards. After two years at the top of TripAdvisor’s rankings of the world’s best beaches, Baia do Sancho in Fernando de Noronha, Brazil, has been edged out by a sweeping crescent of sand on the north shore … Continue reading Traveler’s Choice: World’s Best Beaches