Reasons Why Your Business Needs a Blog

Blogs first made an appearance in the digital space as “weblogs” in the mid ‘90’s, and were seen as an online diary more or less.  Since then, blogs have not only become wildly popular for the unique content it can contain (think Huffington Post and Buzzfeed); but they’ve also become a huge marketing tool for businesses online.  These days, blogs are more than just a way to express your thoughts and ideas.  After after learning about the many ways your business could benefit from a blog, you may start seeing them in a whole new light.

 

Optimize Your SEO

 When someone searches for your business on a major search engine like Google or Bing, you will get more traffic to your website if you’re higher up on the page.  SEO, or Search Engine Placement, is a way to ensure your business will show up more frequently in major searches.  So what does this have to do with a blog?  Bloggers strategically weave chosen keywords throughout the article, in order to create a better chance of the business getting clicks.  The more pages online that contain those key words, the more likely it will turn up in searches, and strengthen your online presence.

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Become a Credible Source in Your Field

 Blogging is a great opportunity to give your company a voice.  The tone and style you choose should be unique to your business and its services, and should appeal to your targeted audience. Your blog shouldn’t exist merely to boost SEO – it’s a great excuse to be creative with original content! Don’t be afraid to really dive into your research, and become an authority on whatever you’re writing about. This confidently written blog will also send a clear message to your customers that you know what you’re talking about, and are a reliable company.

 

Communicate with Customers

 Writing blogs is a great way to communicate with your target audience, and to learn  about their wants and concerns. Pay close attention to who is reading your blog, and how they got there, as this can tell you a lot about who your demographic is.  Once you know who is reading your blogs, you can accurately tailor your blog ad other online content to that group. Blogs often turn into shareable content, and make it onto Facebook posts, and other social media outlets.  This sharing of content exposes your business to audiences you never would have reached otherwise.

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It’s Fun!

 Don’t be afraid to get creative with your blog! If you want it to be more straightforward, write informative articles.  If you want it to be more fun and silly, find or create memes or short videos to go with your articles.  The beauty of having your own blog is it’s YOURS.  Have fun with it!

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