There’s No “I” In “Team” — or in “Brand Ambassadors”!
When a business is building their brand, starting from the inside-out is crucial to their success. In order for a brand to resonate among its consumers, the people working behind it should not only be a cohesive team; but they should also be true ambassadors for the brand at hand. Below are some of the most effective ways to turn employees into true brand ambassadors.
Make Things Crystal Clear
Being communicative is one of the most important components of building a strong brand. When employees don’t have a clear understanding of what’s going on in the workplace, they don’t feel “in the know”, and therefore, don’t feel like a part of the team. This feeling of being out of the loop causes employees to feel less confident, and even untrustworthy.
Sharing information with employees shouldn’t be limited to emails. In the case that not EVERYONE is reading their emails consistently (you know who you are), employers should be sure to reach their employees on other channels as well. Having consistent all-office meetings is one great way to communicate more effectively. Even if an employer feels like they’re repeating the same thing over and over again, it’s actually helping make their point significantly clearer.
Encouraging Employees to Be Social
In the workspace, it’s important for employees to feel comfortable with one another, feel safe while voicing their opinions, and be encouraged to be creative. A fun, modern way to implement social behavior is through social media. Creative channels like in-house newsletters, magazines, or even social media platforms like Facebook or Instagram- all serve as ways to help employees productively communicate. And if some employees don’t know how to work such digital mediums; plan to teach these skills when training new employees.
Having a social “hub” for employees, helps strengthen a brand’s footprint, and effortlessly brings people together under a brand. It is advised that the social network consists of 80% valuable information and ideas, and 20% about the actual product. The culture of the company, or brand, is created through innovative ideas and communication; and a having a designated place for employees to communicate can only help strengthen it.
No One Can Resist a Little Swag
There’s something to be said about physically representing a brand. By wearing the brand’s logo on a hat, or using fun products, employees can’t help but have a sense of pride for the company. While it may not seem like company swag matters, it really helps lift morale around the workplace, and create a sense of community.