InStream Video Advertising
Instream advertisements deliver your message to your audience in a classic, TV-like format. You can reach thousands of viewers as they watch videos from YouTube and on leading sites in Google Display Network. Videos are quickly taking over the Web and have accounted for more than half of all internet content. YouTube is able to reach double the amount of adults between the ages of 18 and 40 when compared to any other cable networks. With over a billion active users each month, YouTube helps with brand exposure to not only those who are willing to watch YouTube videos, but also to those who are actively seeking. Instream video advertising has quickly become an effective advertising medium through internet channels. Our professional marketing services can help you gain the target audience and brand recognition your business strives for.
Social Media Marketing
A smart video marketing strategy on YouTube can be an advantage for your brand’s other social media accounts. For instance, the Old Spice’s campaign, “The Man Your Man Could Smell Like” gained over 80,000 followers on Twitter in just 48 hours. It also increased their Facebook activity by 800%, meaning a 107% of sales increase. Social media marketing has become an important form of marketing, and YouTube Instream Ads can be a way to help boost your brand name and awareness through social media venues.
Types of In-Stream Ads
TrueViewInStream AdsAllows viewers the choice to watch your ad or skip it after at least 5 seconds. You will pay only if a viewer watches your entire ad (or more than 30 seconds), allowing you to stay smart about your budget by delivering the right message(s) to the right person at the right time.
TrueView In-Slate AdsBefore the YouTube content, TrueView in-slate ads provides the viewer with three ad choices, or the choice to experience regular commercial breaks. The viewer chooses the ad they wish to watch and you will only pay if they choose your video.
In-Stream Select AdsVideo ads that are up to 30 seconds that play before YouTube partner videos. With TrueView in-stream ads, the viewer may skip these ads after 5 seconds.
Standard In-Stream AdsStandard in-stream ads will play your advertisement before, during, or after a viewer begins a YouTube partner video. Unlike the other ads, these ads are not skippable. Standard in-stream ads can be a maximum of 15 or 30 seconds.
First WatchFirst Watch shows your in-stream or in-video ad on the very first YouTube partner video that a viewer sees, which in many cases is before any other ads are shown. It is delivered about 75 million times a day for up to 56 million unique viewers worldwide. It provides a big share of effectiveness and voice in exposing your brand and increasing traffic to your site.
Google :30sAn easy way to plan your 30-second in-stream advertisements on YouTube and Google Display Network, allowing you to connect with more people on more video sites. You can choose a video content category or decide to run your in-stream ads through Google’s network.